Graphic + UX/UI Designer
Workout BUDDY – Case Study
Project Brief: create a workout fitness app for mobile users
Create a smartphone app which will help people improve their fitness. Our target group is for people who want to exercise more,
but who for various reasons don’t get around to it.
STORYBOARD
My users are Doris and Ben.
Both eat at the hotel during the day at the staff kitchen. There is always food around their environment.: bread, desert, chips, cookies, pies, juice, coffee and tea.
Both Ben and Doris are a bit out of shape because they sit most of their day in their offices attending to emails, and phonecalls and meetings.
They will use this fitness app to help them schedule in more fitness into their everyday lives.
USER
PERSONAS
Doris works as a talent recruiter
in the HR department of a hotel group. She is 38 years, lives by herself in a 2 bed townhouse.
She has a mortgage on her house,
a Netflix account and a few digital magazine subscriptions.
Ben also works at the same hotel in their marketing department.
He is 35 years and lives in a 1 bedroom apartment.
He enjoys gaming at night when he gets home. He doesn’t cook and normally orders takeout for dinners.
THE
USER
JOURNEY
How will users learn about your product?
instagram, app store features,
How will they acquire it?
free download from app store
What will their first experience of the product be like?
onboarding, add a friend
What will their eventual user pattern look like?
tag your friend everyday so they will need to log a 20-30min workout.
What will they gain from using your product?
they are an accountability buddy to their workout buddy, they gain motivation from getting fit together, emotional well-being when you have physical exercise and a friend to do it with because you feel like you’re a part of something together
PAPER
PROTOTYPE
Screen 1
onboard screen - “Workout Buddy” logo, Start button
Screen 2
Add username, password, email.
Screen 3
“Hi Doris!”Add a Workout Buddy
- show friends from contacts
Screen 4
Barry is now your Workout Buddy – also available up to 10 friends (or 20)
Screen 5
Tag your Workout Buddy
Screen 6
Once tagged. you must workout for 20mins within the next 24 hours so that your friend will be awarded a Smoothie emoji.
Once they collected 10 Smoothie emoji’s, they can redeem a real smoothie from Kauai or Nu Smoothie Shop.
Low-Fidelity Prototype on Figma
After I created the paper prototype, I decided it would be better understood in a low fidelity prototype which I created on figma where you can see the user journey and UI.
https://www.figma.com/file/D4xPlS5eUfsFkH26NYUBKK/Workout-Buddy?node-id=0%3A1
